Peter D.
Moderator
The NBA is set to have ads placed on their jerseys starting in the 2013-14 season. With Bettman known to follow the NBA's footsteps, many believe it's only a matter of time before the NHL also taps into this revenue resource. Some even suggest this could become a topic in the CBA discussions where players settle for a lower percentage of hockey-related revenue if revenue streams, through means such as this, are increased.
What do you think -- would you mind if ads were placed on jerseys? Could you accept seeing a McDonald's logo on the beautiful blue and white Leafs' jersey? Would you be deterred from buying jerseys in the future?
Personally, I hate the idea of it. Everything is advertised to death these days and I could never get myself to spend $200 on a jersey with a McDonalds/Toyota/Burker King, etc. logo on it.
However, I understand the NHL is a business trying to maximum their revenues and I would be more shocked if they didn't go down this road.
What do you think -- would you mind if ads were placed on jerseys? Could you accept seeing a McDonald's logo on the beautiful blue and white Leafs' jersey? Would you be deterred from buying jerseys in the future?
Personally, I hate the idea of it. Everything is advertised to death these days and I could never get myself to spend $200 on a jersey with a McDonalds/Toyota/Burker King, etc. logo on it.
However, I understand the NHL is a business trying to maximum their revenues and I would be more shocked if they didn't go down this road.