Bill Watters?s show falls victim to AM 640?s format change
http://www.theglobeandmail.com/sports/bruce-dowbiggin/bill-watterss-show-falls-victim-to-am-640s-new-format/article2103582/
One of the worst-kept secrets in sports radio finally came true this week with the cancellation of The Bill Watters Show on AM640 in Toronto.
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It marks the end of seven years with Watters hosting a sports show on the station. Watters will continue to appear on the station on Leafs Breakfast, after the team?s games and he will also joining the pregame show for the coming season.
?A majority of our listeners have wanted a drive show that is more consistent with the other day-parts - where we have seen substantial growth - and we've heard them,? AM 640 senior program director Gord Harris told Usual Suspects in an e-mail. ?The Leafs, however, are still a key part of our programming, and we'll be discussing Leaf-related issues, and breaking Leaf-related stories as they happen on all shows - as warranted.
Watters tells Usual Suspects that he?s naturally disappointed, but ?I move on. I?m under employment of Corus Radio till my contract runs out. I understood what my employers were doing. We did best we could. When you?ve done it as long as I had, with no professional training, it becomes a part of you. Part of my success was that I was myself. I have no regrets with that.?
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?It?s a juggernaut at the FAN,? says Watters. ?And we tried to snip away at Bob?s numbers. Some fans just won?t turn the dial. Turn on FAN you have a rating of at least 3 and then Bob builds on that. Every listener you get has to leave Bob, and he gives no reason to leave him. They have to beat themselves.?
Which begs the question of where the rights will go next if Corus (as expected) decides to get out of the action after this contract. The team did Corus few favours, not getting into the playoffs since the 2004-'05 lockout. But it?s expected that the feud between TSN Radio and The Fan 590 will drive the payments higher. The only question for the Leafs is do they make the sale now or wait until spring and hope that the club is getting a playoff spot? Interesting gamble.
No mention of "3rd of July Parade Guy" having any impact on when they made the change ..