RedLeaf said:
Something bothers me about that reasoning though.
Why did Kessel go first? And before the new coaching staff came aboard? If Kessel wasn't the problem with this team moving forward and they only traded him because of the rebuild, why the need to trade him away this off season before others like JVR or Phaneuf?
The return has been widely accepted as being a pretty poor one. In fact, it wouldn't surprise me a bit if they get more for JVR, if they are indeed in full blown rebuild like you apparently believe is happening.
It just adds to the reason being more about his attitude than being about the good of the rebuild.
That's your bias colouring your interpretation, though. They didn't trade Phaneuf because he's a much harder sell right now. His value is low and his recent play makes his contract prohibitive. They're keeping him on the premise that Babcock wants to work with him, but, honestly, I believe they just didn't find a trade that was palatable - I don't think it's a coincidence that this storyline didn't really start gaining traction until after the draft and after Kessel was moved. The return being poor is sort of typical for the situation. Very rarely when a team trades their star player do they get the type of return people hope for. What the Leafs got for Kessel was very comparable to similar deals for similar players in similar circumstances.
As for JvR, that's a little more of a mystery. The most likely answer there is that they simply didn't receive an offer they felt was worth pursuing and that they're confident that deal will materialize later.
You're reading a lot into things that are pretty self-explanatory. Rebuilding teams trade their best players, often before other players. The returns on those players are often disappointing, and there's often more of a rush to move those players to remove the potential distraction and to weaken the team.